Music Video Inspiration

My group and I like this video and the editing presented in it. The changed from black and white to bright colours keeps the audience drawn in and entertained. Similarly to this music video our target audience will be teenagers, mainly female. Teenagers tend to get bored quite quickly and easily, therefore changing the video in and out of black and white and colour will keep them watching.



At the beginning of Ellie Goulding's music video, 'Burn', we see Goulding standing on a runway, there is a close up shot of her just as she starts singing and the lighting is very bright. The lighting used through out the entire video is interesting and odd, we would like to incorporate this in our music video, again to keep the audience drawn in. Also towards the end of the video Goulding in standing in front of a field of lights. This is where we got the inspiration and idea to use the location of Granary square fountains. We also would like to incorporate a large group of people in our video, just like Goulding does. However it may be hard to get a extremely large group like Goulding does so will we need to think of alternative ideas in case this becomes a difficult challenge.