Assesment

Assessment:
In my AS year the first thing I looked at was key features revolving around a film opening. Within this I expanded my knowledge on what to expect in film openings of all different genres, also learning about the conventions of each genre. However this piece of research was very brief as I had only bullet pointed facts and not explained them. When learning about the conventions of different genre music videos I will expand on them and look at them in much more depth. Along with this I will also look more at my specific genre. I did not do enough of this at AS and feel if I did it could have had a positive effect on my opening and end grade. When looking through my blog, at my research and planning, I found that I had only analysed one or two film openings of the genre I was doing in detail, and hadn’t done enough research into title sequences. This affected my group when editing our piece as we originally put our titles in the wrong order, limiting the time we had left to complete our final film opening.  When I’m looking at key features of a music video in my A2 work I will analyse three or four videos to make sure I understand what my video needs to include. Hopefully this will avoid any time consuming mistakes. Again another mistake was made in my AS research and planning area. My blog only had one piece of work on production logos; however it was only showing how our logo had developed, as we had changed it several times.  Therefore I had no evidence on my blog of actual research into real production logos. We left our logo to the very end, therefore, with little research and no inspiration we struggled trying to come up with a good idea. Lastly we made a shooting schedule, which was a good idea, however sometimes the schedule didn’t end up working for everyone and therefore we missed some shoots. When filming my music video it will be essential to my group and I to make a schedule and stick to it as the music video will be much longer than our film opening, meaning we will need more footage.

Despite the weaknesses of my research and planning there is also some strengths. We went into a lot of depth about mise en scene. This was very helpful as we knew what props, clothing and locations we needed to use. It was also very helpful in managing our time. I think we also considered our target audience well; we did this by having our target audience watch our opening then give us feedback.  We then used the feedback to improve our opening and cater better for our audience members.  I will incorporate this in my AS work.

To better my grade at AS I will be finding different ways to present my work.  All my A2 work was either presented on PowerPoint, word or prezzi. The only original thing my group and I did was creating a moving picture video and added a voice over. If I do more original things with my work this year I am confident I will get a much better grade than last year. Lastly before filming we need to take some practice footage, as we did not do this last year. This will hopefully help us when struggling  to come up with shot ideas.